Tuesday, January 22, 2008

Castanet - Smart Start Meals - John Thomson Report

Thomson report
by John Thomson - Story: 36761Jan 22, 2008 / 5:00 am

Kelowna based company “Smart Start Meals" has just celebrated their first year in business in the Okanagan!

Smart Start Meals is the brainchild of the Ken and Susanne Scott, who decided there was a market for “delicious, ready to cook dinner packages delivered to your door.” It appears they were right as they now have clients throughout the Okanagan from Summerland and up to Salmon Arm.

Clients love the ease of having full meals delivered to them, with their only task being to pop them in the oven. Some spend 75% less time grocery shopping than they did before. They also enjoy cooking again and who wouldn’t if all you have to do is take your nutritious, pre-assembled, ready to cook meal from the freezer to the oven.

Smart Start Meals is a “born in Kelowna” based company that creates a variety of dinners and dinner packages to suite the customer’s needs. Clients spend 5-10 minutes on the website, select enough dinners for a week or two or even a month, and then place their order. A few days later the meals are brought directly to their door. Customers can also order by phone. The primary focus is Dinners, but the service is expanding to include breakfast, desserts, and soon appetizers!

A year ago the Scott’s were working out of rental kitchen space in downtown Kelowna. Now they have a brand new, state-of-the art kitchen any Food Network chef would be proud of. The kitchen was designed by the Scotts to suit their business needs and as the kitchen is in a separate building on the same property as their home, they get to stay close to their family.

Apart from celebrating their first year in business and their new kitchen, they are also celebrating their contract up at Big White Ski Resort. A UK based company that teaches skiing and snowboard instructor courses orders one to two times per week, every week. The Scotts get to work preparing the meals for over 30 people and then deliver the meals up to the accommodations at the ski hill.

Scott is hoping to expand his clientèle up at Big White and at all the ski resorts in the area. “It just makes sense when you are on a holiday to not have to cook, and not everyone wants to eat in restaurants all the time, especially if you are staying in a condo or chalet with kids and have a beautiful kitchen to use” says Scott.

Link: Smart Start Meals